This, included here, is an example of an ad aired by United Airlines during the summer Olympics of 2012. This is a very well put together ad as it posses persuasive strategies such as "big names". The big names here are the Olympic athletes. At the same time, they employ the tactics of Ethos. They build a sense trust by displaying that their customers range from famous celebrities to normal families. They also establish that they've been flying for so many years, which also goes along with logos. For pathos, they show that you would want to fly with them because everybody idolized the athletes, so they too want to partake in the experience. All these strategies tie into their claim; that thet're America' s most trusted airline.
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